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"This is true if you are a content creator who’s already trying to make money with your online content, and it’s true if you’re just a normal person who’s suddenly in the spotlight. If you’re a content creator, you’ve got to grab that chance while you’ve got it! You don’t get the entire internet’s attention all that often. Isn’t this what you’ve been waiting for? And if you’re just a regular gal or guy, who cares if you ‘sell out’? What supposed principle are you upholding by refusing to sell out? Take the money and run."

I was listening to an ASMR content creator do an interview on a podcast and it was interesting to me because the lady being interviewed was perhaps the most clear-eyed I've ever heard someone be on this topic. She was basically like, "Nobody knew who I was before this, I might as well make money while I can, because this shit is gonna end at some point and I'll be obscure again."

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I should add that I think it was refreshing because you frequently hear YTers talk about branching out into different fields in the same way that you hear the hot new actor talk about branching into directing; sometimes it works out, but often it doesn't, and it was nice to hear someone be like, "eh, I hit the lottery here and it's probably not gonna happen twice"

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